Meta Digital Advertising Guide - Part 1
- Anush Chandra Mohan
- Jun 28
- 2 min read
Updated: Jul 2
Step-by-Step Guide: Creating a Meta Business Account for Facebook & Instagram Marketing
If you're a business owner looking to start digital marketing on Facebook and Instagram, the first (and most important) step is setting up a Meta Business Account. This guide will walk you through the process clearly so you’re not left in a black box.
Meta (formerly Facebook) provides a tool called Meta Business Manager—a free dashboard that lets you manage your Facebook Page, Instagram account, Ads Manager, and team access—all in one place.
✅ Step 1: Go to Meta Business Suite
Click "Create account" if you're starting fresh.
Note: You’ll need a personal Facebook profile to get started. This doesn’t make your personal profile public—it’s just for ownership and login purposes.
✅ Step 2: Set Up Your Business Manager
Enter your business name, your name, and business email address.
Click "Submit".
You’ll now be inside Meta Business Manager—your central command hub.
✅ Step 3: Add Your Facebook Page
If you already have a Facebook Page for your business:
In the left menu, go to Business Settings → Pages
Click Add → Add a Page
Search for and select your business page
If you don’t have one:
Click Add → Create a Page
Choose the category, name, and details
✅ Step 4: Connect Your Instagram Account
In Business Settings, go to Accounts → Instagram Accounts
Click Add → Connect your Instagram
Log in with your Instagram business account credentials
Make sure your Instagram is a "Professional" (Business or Creator) account. You can switch it under your Instagram settings.
✅ Step 5: Set Up Ad Account
In Business Settings → Ad Accounts → Add
Choose Create a New Ad Account
Give it a name, set the time zone, currency, and assign access to yourself or team members
This is the account you’ll use to run paid ads on Facebook and Instagram.
✅ Step 6: Add People & Assign Roles
You can invite team members, marketers, or agencies:
Go to Business Settings → Users → People
Click Add
Enter their email and assign a role (Admin, Employee, or Custom access)
✅ Step 7: Set Up Your Payment Method
Go to Payment Settings under Ad Account Settings
Click Add Payment Method
Add a credit/debit card or PayPal account
✅ Step 8: Verify Your Domain (Optional but Recommended)
If you’re running ads that send people to your website:
Go to Brand Safety → Domains
Click Add, enter your domain, and follow the instructions to verify via DNS or HTML tag
✅ Step 9: Start Using Meta Business Suite or Ads Manager
You can now:
Schedule posts and stories via Meta Business Suite
Create and manage ads in Ads Manager
Track results, performance, and audience insights
✅ Pro Tips:
Use two-factor authentication for account security
Bookmark business.facebook.com for quick access
Set up Facebook Pixel on your website for better ad tracking (optional but powerful)
Final Thoughts
Creating a Meta Business Account is the gateway to professional, transparent digital marketing. It puts you in control of your brand, your audience, and your spend. No more guesswork. No more black boxes.
Stay tuned—we’ll publish more step-by-step guides soon to help you build your digital marketing stack the right way.
