Business Blog

The next wave of India’s growth won’t come from exports alone, it will come from MSMEs that adopt technology smartly and sustainably. In this post, we unpack the barriers holding digital transformation back and show how Evanam’s change management approach empowers leaders to modernize their operations without disrupting their business.

The Everyday Struggles Businesses Face Every week begins with fresh goals and energy, but as the days unfold, most teams find themselves buried in manual, repetitive work. Sales teams chase follow-ups. Finance reconciles invoices line by line. Operations managers juggle spreadsheets to track performance and schedules. This constant manual effort drains time, slows progress, and clouds decision-making . It’s not inefficiency, it’s inertia. But intelligent automation is changin

Rapid MVP Development enables businesses to test, learn, and evolve before the market shifts. A Race Against Time Imagine a founder with a brilliant app idea. They spend a year perfecting every feature, refining every detail, and polishing every page. But when they finally launch, three competitors are already in the market, capturing attention and customers. That’s today’s reality. Markets evolve fast, and consumer needs change even faster. Success now depends not just on in

Smarter insights. Faster growth. The power of AI for businesses. From Guesswork to Clarity For years, businesses ran on instinct. A store manager guessed what might sell next season. A manufacturer forecasted demand based on “last year’s numbers.” Sometimes, those guesses worked. Other times, they led to piles of unsold stock or customers left waiting. Today, you don’t have to rely on guesswork anymore. Artificial Intelligence (AI) gives you the power to understand patterns,

Learn how Evanam Consulting applies Perry Marshall’s 80/20 rule to help businesses focus on high-value activities and build efficient, scalable growth.

Part 3 of Digital Advertising At Evanam, we believe digital advertising is not about who spends the most money, it’s about who...

A Modern Guide to Funnel Mechanics for D2C Manufacturing SMEs For many small to mid-sized D2C manufacturers, the sales funnel often feels...

Running a company can feel like trying to win a video game with a million levels. But good news, you only need to master three  simple moves to beat most stages. At Evanam, we call those moves Multiply, Sharpen, and Explore . They work for digital marketing  AND full on digital transformation , no matter if you sell brownies or build high-tech widgets. Ready? Let’s play! Multiply Sharpen Explore 1) Multiply: Turn Up the Volume Think of this like turning the hose on full blast

Meta Digital Advertising Guide Part 2 Now that you’ve laid the groundwork, set up your Meta Business Account, connected your Facebook...

My Digital Journey As someone deeply involved in the digital space, I’ve often come across the term "digital transformation". Early in my journey, I admit, I found it vague, intimidating, and sometimes unnecessarily complicated. But through years of experience, I've realized digital transformation is simply about making your business smarter, faster, and more customer-friendly using technology. What Digital Transformation Means to Me Digital Impact - Process, Omni Channel, AI

Step-by-Step Guide: Creating a Meta Business Account for Facebook & Instagram Marketing Meta Facebook & Instagram If you're a business...

High performers aren’t born—they’re made. Across decades of research into coaching, psychology, and performance science, a clear picture...

As businesses across Australia explore artificial intelligence (AI) and automation, one question arises frequently: "How much will an AI...

For any Australian business owner, maintaining customer loyalty in a fiercely competitive market is a critical challenge. As market...

Weekly employee schedule showcasing work assignments with color-coded roles. If you grew up in Australia, like many of us, your first job...

In a business landscape characterized by rapid change and unpredictable disruptions, traditional static technology solutions quickly...

In today's competitive landscape, digital transformation is no longer optional—it's imperative. Yet many mid-market companies hesitate to embrace AI and machine learning technologies due to concerns about operational disruption, high implementation costs, and organizational resistance. The good news? AI adoption doesn't have to be disruptive. At Evanam, we've guided half-dozen of mid-market businesses and counting through seamless AI integration journeys. Here's our proven ap

If you’ve landed here, chances are you’re chasing something bigger than incremental change. You want breakthroughs, faster releases, sharper insights, happier customers, and teams that actually enjoy their tools. So do we. That’s why Evanam exists: to help organisations move from potential  to performance  by blending world-class tech with human-centred consulting. Human and AI Collaboration The Problem We Keep Seeing Most businesses aren’t short on ideas; they’re short on t