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Business Blog
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Digital Marketing vs Digital Identity: Why They Are Different and How to Understand What Your Business Needs
Digital marketing brings reach, but only a strong digital identity builds trust. This blog breaks down the difference between the two and shows how to build the right foundation for predictable digital growth.
Mariya Jenifer
2 days ago6 min read


Unlocking New Revenue Streams with AI-Powered Business Models (2025 Guide for SMEs)
Introduction: The Risk of Putting Everything in One Basket A mid-sized retail SME in India had one predictable pattern: sales spiked during festivals and crashed during the off-season . Every year, they repeated the same cycle. Diwali saved them, and the remaining months barely kept the lights on. In one year, a supply chain disruption cut their festival inventory in half. With no secondary revenue stream, the business struggled not because it was weak, but because it relied
Mariya Jenifer
6 days ago4 min read


Rapid MVP Development: Why Speed Matters in Today’s Business World
Rapid MVP Development enables businesses to test, learn, and evolve before the market shifts. A Race Against Time Imagine a founder with a brilliant app idea. They spend a year perfecting every feature, refining every detail, and polishing every page. But when they finally launch, three competitors are already in the market, capturing attention and customers. That’s today’s reality. Markets evolve fast, and consumer needs change even faster. Success now depends not just on in
Mariya Jenifer
Oct 233 min read


Stop Doing More. Start Doing What Matters: How Evanam Applies the 80/20 Rule to Scale Smarter.
Learn how Evanam Consulting applies Perry Marshall’s 80/20 rule to help businesses focus on high-value activities and build efficient, scalable growth.
Anush Chandra Mohan
Oct 84 min read


90 Days to ISO 9001:2015 - Our Lightning Fast Quality Makeover And How You Can Too.
Succesful ISO Certification for Evanam
Anush Chandra Mohan
Jul 133 min read


What Sets High-Performing Individuals Apart (And How You Can Become One)
High performers aren’t born—they’re made. Across decades of research into coaching, psychology, and performance science, a clear picture...
Anush Chandra Mohan
Jun 263 min read


Improving Customer Retention in a Competitive Australian Market Through AI-Driven Personalisation
For any Australian business owner, maintaining customer loyalty in a fiercely competitive market is a critical challenge. As market...
Anush Chandra Mohan
May 292 min read


Solving Staff Shortages with Automation: Practical AI Solutions for Australian SMEs
Weekly employee schedule showcasing work assignments with color-coded roles. If you grew up in Australia, like many of us, your first job...
Anush Chandra Mohan
May 293 min read


Future-Proofing Your Business: How Adaptive AI Systems Evolve With Your Organization
In a business landscape characterized by rapid change and unpredictable disruptions, traditional static technology solutions quickly...
Anush Chandra Mohan
May 133 min read
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