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Business Blog
What Evanam Thinks
Digital Transformation


Digital Marketing vs Digital Identity: Why They Are Different and How to Understand What Your Business Needs
Digital marketing brings reach, but only a strong digital identity builds trust. This blog breaks down the difference between the two and shows how to build the right foundation for predictable digital growth.
Mariya Jenifer
2 days ago6 min read


India Builds Global Tech, But MSMEs Still Run on Excel: How to Bridge the Digital Divide
The next wave of India’s growth won’t come from exports alone, it will come from MSMEs that adopt technology smartly and sustainably. In this post, we unpack the barriers holding digital transformation back and show how Evanam’s change management approach empowers leaders to modernize their operations without disrupting their business.
Anush Chandra Mohan
Nov 123 min read


Digital Transformation Part 2: Data-Driven Decision Making
Why Data Matters More Than Ever For decades, business leaders relied on instinct, experience, and a sense of “what worked before” to...
Anush Chandra Mohan
Oct 63 min read


The Funnel Has Changed And So Should Your Strategy - Sales Guide Part 1
A Modern Guide to Funnel Mechanics for D2C Manufacturing SMEs For many small to mid-sized D2C manufacturers, the sales funnel often feels...
Anush Chandra Mohan
Jul 263 min read


Meta Digital Advertising - Part 2
Meta Digital Advertising Guide Part 2 Now that you’ve laid the groundwork, set up your Meta Business Account, connected your Facebook...
Anush Chandra Mohan
Jul 24 min read


Understanding Digital Transformation: My Personal Guide for Indian SME’s
My Digital Journey As someone deeply involved in the digital space, I’ve often come across the term "digital transformation". Early in my journey, I admit, I found it vague, intimidating, and sometimes unnecessarily complicated. But through years of experience, I've realized digital transformation is simply about making your business smarter, faster, and more customer-friendly using technology. What Digital Transformation Means to Me Digital Impact - Process, Omni Channel, AI
Anush Chandra Mohan
Jul 13 min read


Meta Digital Advertising Guide - Part 1
Step-by-Step Guide: Creating a Meta Business Account for Facebook & Instagram Marketing Meta Facebook & Instagram If you're a business...
Anush Chandra Mohan
Jun 282 min read


Demystifying Digital Marketing for B2B: A Beginner’s Guide to Smarter Social Media
Social Media Usage Guide In the age of LinkedIn DMs and SEO-savvy competitors, many business leaders still ask the most important...
Anush Chandra Mohan
Jun 263 min read


Understanding the True Cost of an AI Project: Building Digital Infrastructure for Long-Term Value
As businesses across Australia explore artificial intelligence (AI) and automation, one question arises frequently: "How much will an AI...
Anush Chandra Mohan
May 313 min read


Future-Proofing Your Business: How Adaptive AI Systems Evolve With Your Organization
In a business landscape characterized by rapid change and unpredictable disruptions, traditional static technology solutions quickly...
Anush Chandra Mohan
May 133 min read


AI Implementation Without Disruption
In today's competitive landscape, digital transformation is no longer optional—it's imperative. Yet many mid-market companies hesitate to embrace AI and machine learning technologies due to concerns about operational disruption, high implementation costs, and organizational resistance. The good news? AI adoption doesn't have to be disruptive. At Evanam, we've guided half-dozen of mid-market businesses and counting through seamless AI integration journeys. Here's our proven ap
Anush Chandra Mohan
May 133 min read


Are You Getting Maximum Value from Contract Engineers?
Outsourced engineering talent is expensive—and yet, too often, organisations still wrestle with long lead times, merge conflicts, and context-switching chaos. At Evanam, we’ve designed the Embedded Engineer Pod to flip that script. By embedding a dedicated engineer directly into your team and pre-wiring GitHub Projects (with kanban boards and CI gates), Slack channels (with webhooks and /standup bots), and Jira sprints (with story points and burndown charts), we routinely cut
Anush Chandra Mohan
Apr 303 min read
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