top of page


Business Blog
What Evanam Thinks
Business Essentials


A Simple Way to Reduce Delays, Confusion, and Rework at Work
Why do delays and rework keep happening even when teams are working hard?
This blog explains a simple, structured way businesses improve how work flows, using clear thinking, practical steps, and people-friendly methods.
Mariya Jenifer
Dec 24, 20256 min read


Lead Quality vs Lead Quantity: The Real Reason SMEs Struggle With Conversions
Many SMEs receive regular enquiries, yet struggle to convert them into meaningful outcomes.
The issue is rarely effort, tools, or marketing spend.
More often, it comes down to how leads are understood, prioritised, and guided through conversations.
This blog explores the difference between lead quantity and lead quality, explains why treating every enquiry the same slows conversions, and shows how a simple shift in conversations can help teams focus better, respond with cla
Mariya Jenifer
Dec 23, 20254 min read


The 7 Business Questions That Matter Before Choosing Any Software
Buying software feels like progress but the real risk lies in choosing tools before understanding your business clearly.
This guide walks through seven essential questions every business should answer before investing in any software, helping you avoid costly misalignment, poor adoption, and long-term inefficiencies.
Mariya Jenifer
Dec 16, 20255 min read


Why Your Business Keeps Facing the Same Problems (And How Systems Thinking Fixes It)
Many businesses keep facing the same problems because they fix symptoms instead of fixing the system behind them. This blog explains why issues repeat and how systems thinking brings clarity, smoother workflows, and long-term stability.
Mariya Jenifer
Dec 10, 20255 min read


Do Small & Mid-Sized Businesses Really Need ERP and CRM or Can You Manage With Just One (or None at All)?
A simple guide to deciding whether your business needs ERP, CRM, both, or neither based on your actual workflow, not trends or pressure.
Mariya Jenifer
Dec 9, 20254 min read
bottom of page