Digital marketing brings reach, but only a strong digital identity builds trust. This blog breaks down the difference between the two and shows how to build the right foundation for predictable digital growth.

Introduction: The Risk of Putting Everything in One Basket A mid-sized retail SME in India had one predictable pattern: sales spiked during festivals and crashed during the off-season . Every year, they repeated the same cycle. Diwali saved them, and the remaining months barely kept the lights on. In one year, a supply chain disruption cut their festival inventory in half. With no secondary revenue stream, the business struggled not because it was weak, but because it relied

The next wave of India’s growth won’t come from exports alone, it will come from MSMEs that adopt technology smartly and sustainably. In this post, we unpack the barriers holding digital transformation back and show how Evanam’s change management approach empowers leaders to modernize their operations without disrupting their business.

The Everyday Struggles Businesses Face Every week begins with fresh goals and energy, but as the days unfold, most teams find themselves buried in manual, repetitive work. Sales teams chase follow-ups. Finance reconciles invoices line by line. Operations managers juggle spreadsheets to track performance and schedules. This constant manual effort drains time, slows progress, and clouds decision-making . It’s not inefficiency, it’s inertia. But intelligent automation is changin