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Business Blog
What Evanam Thinks


Stop Doing More. Start Doing What Matters: How Evanam Applies the 80/20 Rule to Scale Smarter.
Learn how Evanam Consulting applies Perry Marshall’s 80/20 rule to help businesses focus on high-value activities and build efficient, scalable growth.
Anush Chandra Mohan
Oct 84 min read


Meta Digital Advertising Part 3: Targeting & Personalization
Part 3 of Digital Advertising At Evanam, we believe digital advertising is not about who spends the most money, it’s about who...
Anush Chandra Mohan
Aug 244 min read


The Funnel Has Changed And So Should Your Strategy - Sales Guide Part 1
A Modern Guide to Funnel Mechanics for D2C Manufacturing SMEs For many small to mid-sized D2C manufacturers, the sales funnel often feels...
Anush Chandra Mohan
Jul 263 min read


The Super Simple 3-Step Ladder That Makes Your Business Boom
Running a company can feel like trying to win a video game with a million levels. But good news, you only need to master three  simple moves to beat most stages. At Evanam, we call those moves Multiply, Sharpen, and Explore . They work for digital marketing  AND full on digital transformation , no matter if you sell brownies or build high-tech widgets. Ready? Let’s play! Multiply Sharpen Explore 1) Multiply: Turn Up the Volume Think of this like turning the hose on full blast
Anush Chandra Mohan
Jul 83 min read


Meta Digital Advertising - Part 2
Meta Digital Advertising Guide Part 2 Now that you’ve laid the groundwork, set up your Meta Business Account, connected your Facebook...
Anush Chandra Mohan
Jul 24 min read


Meta Digital Advertising Guide - Part 1
Step-by-Step Guide: Creating a Meta Business Account for Facebook & Instagram Marketing Meta Facebook & Instagram If you're a business...
Anush Chandra Mohan
Jun 282 min read


Improving Customer Retention in a Competitive Australian Market Through AI-Driven Personalisation
For any Australian business owner, maintaining customer loyalty in a fiercely competitive market is a critical challenge. As market...
Anush Chandra Mohan
May 292 min read
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