Business Blog

Smarter insights. Faster growth. The power of AI for businesses. From Guesswork to Clarity For years, businesses ran on instinct. A store manager guessed what might sell next season. A manufacturer forecasted demand based on “last year’s numbers.” Sometimes, those guesses worked. Other times, they led to piles of unsold stock or customers left waiting. Today, you don’t have to rely on guesswork anymore. Artificial Intelligence (AI) gives you the power to understand patterns,

Learn how Evanam Consulting applies Perry Marshall’s 80/20 rule to help businesses focus on high-value activities and build efficient, scalable growth.

Part 3 of Digital Advertising At Evanam, we believe digital advertising is not about who spends the most money, it’s about who...

A Modern Guide to Funnel Mechanics for D2C Manufacturing SMEs For many small to mid-sized D2C manufacturers, the sales funnel often feels...

Meta Digital Advertising Guide Part 2 Now that you’ve laid the groundwork, set up your Meta Business Account, connected your Facebook...

My Digital Journey As someone deeply involved in the digital space, I’ve often come across the term "digital transformation". Early in my journey, I admit, I found it vague, intimidating, and sometimes unnecessarily complicated. But through years of experience, I've realized digital transformation is simply about making your business smarter, faster, and more customer-friendly using technology. What Digital Transformation Means to Me Digital Impact - Process, Omni Channel, AI

Step-by-Step Guide: Creating a Meta Business Account for Facebook & Instagram Marketing Meta Facebook & Instagram If you're a business...

Social Media Usage Guide In the age of LinkedIn DMs and SEO-savvy competitors, many business leaders still ask the most important...

As businesses across Australia explore artificial intelligence (AI) and automation, one question arises frequently: "How much will an AI...

For any Australian business owner, maintaining customer loyalty in a fiercely competitive market is a critical challenge. As market...